VIDEO: Polly Wheels to spark auto-interest for the gals
Filed under: New York Auto Show, Trends, Etc.
Click the image above to view Polly Wheels in action
Most of the Autoblog readers have been fostering a love for the automobile since a very early stage in life. We collected Hot Wheels and Matchboxes, and we had model cars and remote-controlled hot rods. The one thing those toys have in common is that they're marketed almost exclusively to boys.
Mattel has decided to give the girls what they've wanted all along: race tracks, pink cars that go shopping, and a great way to compete. Earlier we gave you an extensive debriefing on Polly Wheels, complete with an Autoblog Gallery, and now we're adding video, too. Check out the Autoblog interview with Stephanie Cota, Vice President of girls marketing at Mattel. There is also some exclusive footage of a prototype Polly Wheels Race Track in action. Check it out!
Continue reading VIDEO: Polly Wheels to spark auto-interest for the gals
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