Volvo doubles award money for Hometown Heroes
Filed under: Contests, Green, Safety, Volvo
Volvo has one of the coolest contests going right now: the Volvo for Life campaign. The grand prize winner gets a brand new, Swedish-built, rolling tribute to safety every three years for the rest of his or her life. In our book, the coolest part of the contest is how one actually wins the prize. Friends and family nominate potential winners based on their contributions in the fields of safety, quality of life, or environment, and now Volvo is rewarding these pioneers with additional cash to distribute to their favorite charities. The three grand prize winners (one from each category) now get $100,000 for the charity of their choice, and the 2nd and 3rd runners up in each category receive $25,000. That's a lot of cash, which can help a lot of people.
It's nice to see a contest that doesn't rely solely on ridiculous odds to pick a winner. A Volvo every three years and $100,000 for charity is proof that sometimes it pays to do for others. Between this and the quest for buried treasure, the marketing folks at Volvo sure can whip up a contest.
[Source: Volvo]
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