Volvos Hunt is too hard for finalists
Filed under: Contests, Crossovers/CUVs, Volvo

Back in the day, we imagine that a failed quest to find lost treasure would result in scrubbing the deck or walking the plank, but in the 21st century, you merely get a do-over. Those clever Swedes were too much for the 21 finalists for Volvo's hunt for the lost $50,000 and the key to a new XC90, as the treasure was left undiscovered after the 24-hour deadline. The contest, which lasted a month and included 32,000 online entrants, was narrowed to a final list of 21 "pirates" from all over the world. As a result of the lack of sleuth-power, Volvo's giving the finalists another run at the buried treasure, and this time the first person to solve the next puzzle gets the prize.
We knew this contest was going to be tough, but even Volvo was surprised that nobody came out on top the first time around. Maybe in the next round they'll put all 21 contestants in the back of an Ikea store to see who figures out how to leave without buying anything. Check out Volvo's press release after the jump.
[Source: Volvo]
Gallery: Volvo's The Hunt contest
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