Marketing/Advertising - [554 news]
...rd installment, befitting a director whose last name is Megaton, has absolutely overdosed on the outlandish. But apparently you've all spoken by making the first two profitable, and this is what you want. The plot in the third film is like John Woo r...
...th installment of The Fast and the Furious be... as good (we use that word loosely) as the first movie? Perhaps even good enough to make us forget the installments that followed, both of which tried to shoot poison darts through our eyes and into our...
...rogramming. There are many reasons for the move away from big dollar media, including decreased TV viewers and online ads soaking up some of the budget, but perhaps the biggest reason is that cash isn't spewing out of SUV tailpipes any more.Audi is o...
...to find cost savings. To that end, the advertising arms of the Ford and Lincoln-Mercury divisions have been combined, bucking the traditional Balkanization in the marketing wing. Ford traditionally maintained separate sales and marketing groups, thou...
...l, has helped drive nationwide perception of the Big Three into the ground. Now that times are tough at traditional media outlets, well, that's Detroit's fault, too. Back in 2004, about $24 billion was doled out to television, print, and radio ads. F...
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...hink "Karate Kid" montage-level bad), and a dash of political incorrectness? You get this deliciously uncomfortable Mercedes-Benz propaganda extravaganza, "That's How We Beat Them All." Like Jason Giambi's mustache, this is so bad, it's awesome. [Sou...
...ber 19 at the Los Angeles Auto Show, and the automaker has begun the buildup to its arrival. The Cube now has an official website, where you can count down the days and see more on the Cube art cars that design students prepared for the '08 New York ...
...rk in Germany, France, Italy, Spain, and the United Kingdom. Each of 2,500 dealers will spend at least €24,000 on improving their facilities, with matching funds coming from both distributors and the parent company.The plan is called Mission Q, ...
...t venture to distribute commercial vehicles. If they can do the big stuff, why not the little stuff? Tata and Fiat are looking at an agreement to sell the Tata Nano outside of India in markets where Fiat has a strong presence. If the deal goes throu...
...ting stunts. The main difference is that in Virals, the injuries aren't real, and the camera work is better. Oh, and the payoff is usually CG that's been fussed over, versus pimply little Johnny trying to figure out chromakey in his bedroom. MINI wan...
... that automobiles are ground out like sausages in huge factories that ingest raw materials at one end and spit out shiny metal boxes filled with ticky-tacky at the other end. Marketing's a funny thing, though; building an emotional connection to your...
...als Through the Years thumbids3558659364, 1820645673, 2431670562, 2647810900, 1613644370, 2117803458, 3537936226, 3284622571, 4236670134, 504290177, 822885043, 1840886473, 511351749, 2859813393 Well, all the Camaro buildup is finally set to amount ...
...our shopping list, be wary of saliva spots... and while you're at it, pucker up. GM is running a Saturn "Kiss My Astra" contest, in which entrants are directed to capture their adventures in Saturn smooching on camera and upload them to the I M Satur...
...h is known as Revenge of the Fallen, is shaping up to be chock-full of new characters and, therefore, vehicles. The GM love fest continues with new cast members like the Chevy Beat and Trax siblings, a mystery Corvette and even the Chevy Volt. With a...
... stood around a school yard for long enough, well... you may get picked up by the cops. But not before you hear a couple of kids arguing over something as rediculous as, "What's faster, the Batmobile or a race car?" Until recently, it would've seemed...
...ay attention to its Aveo. Well, not exactly. In a unique piece of advertisement, Chevrolet erected a billboard in London with an image of an Aveo hatchback decorated in real one-pence pieces. It was certainly a clever ploy to grab the attention of th...
...ithout over saturating their image here in the States. Big screen tough guy Sylvester Stallone is no different, and since he hasn't had a good financially successful picture since Demolition Man, he was probably pretty excited when Volkswagen of Braz...
...d flag, but all eyes on the podium weren't focused on the Spanish champion...they were on David Coulthard, who stood on the third step of the podium in a red cape. (Yeah, seriously.) The scarlet accessory was part of a commercial agreement that saw R...
... which means even the somewhat interesting marketing gimmick of the $2.99 gas guarantee isn't working very well. Unfortunately, gas for just under $3 is all Chrysler, LLC had up its sleeve this summer, as the Pentastar has extended the deal through J...