Marketing/Advertising - [564 news]
...ting stunts. The main difference is that in Virals, the injuries aren't real, and the camera work is better. Oh, and the payoff is usually CG that's been fussed over, versus pimply little Johnny trying to figure out chromakey in his bedroom. MINI wan...
... that automobiles are ground out like sausages in huge factories that ingest raw materials at one end and spit out shiny metal boxes filled with ticky-tacky at the other end. Marketing's a funny thing, though; building an emotional connection to your...
...als Through the Years thumbids3558659364, 1820645673, 2431670562, 2647810900, 1613644370, 2117803458, 3537936226, 3284622571, 4236670134, 504290177, 822885043, 1840886473, 511351749, 2859813393 Well, all the Camaro buildup is finally set to amount ...
...our shopping list, be wary of saliva spots... and while you're at it, pucker up. GM is running a Saturn "Kiss My Astra" contest, in which entrants are directed to capture their adventures in Saturn smooching on camera and upload them to the I M Satur...
...h is known as Revenge of the Fallen, is shaping up to be chock-full of new characters and, therefore, vehicles. The GM love fest continues with new cast members like the Chevy Beat and Trax siblings, a mystery Corvette and even the Chevy Volt. With a...
... stood around a school yard for long enough, well... you may get picked up by the cops. But not before you hear a couple of kids arguing over something as rediculous as, "What's faster, the Batmobile or a race car?" Until recently, it would've seemed...
...ay attention to its Aveo. Well, not exactly. In a unique piece of advertisement, Chevrolet erected a billboard in London with an image of an Aveo hatchback decorated in real one-pence pieces. It was certainly a clever ploy to grab the attention of th...
...ithout over saturating their image here in the States. Big screen tough guy Sylvester Stallone is no different, and since he hasn't had a good financially successful picture since Demolition Man, he was probably pretty excited when Volkswagen of Braz...
...d flag, but all eyes on the podium weren't focused on the Spanish champion...they were on David Coulthard, who stood on the third step of the podium in a red cape. (Yeah, seriously.) The scarlet accessory was part of a commercial agreement that saw R...
... which means even the somewhat interesting marketing gimmick of the $2.99 gas guarantee isn't working very well. Unfortunately, gas for just under $3 is all Chrysler, LLC had up its sleeve this summer, as the Pentastar has extended the deal through J...
...ere ballsy enough to laugh at his ideas in team meetings have apparently been punished accordingly (as seen at the 40:23 mark here), handed black suits and Lotus pendants, and sent to wander amongst the general public and freak people out. It's all p...
...nce Vehicles' new range of Ford FG Falcon-derived super sedans and utes is mind-bendingly appealing. Big turbocharged or NA power, bright colors, and that menacing Alice Cooper eye makeup in front make for an entire farmer's market of forbidden fruit...
...ed on high-end versions of Subaru's line of all-wheel-drive vehicles. No longer. According to Subaru spokesman Dominick Infante, the duo have decided that it's in the best interests of both brands to call it quits. Infante notes that the Subaru brand...
...ed ways with Big Oil. We wonder, however, just how apt Big Oil will be to take GM back. Remember, it was just the other day that the General decided to bolster its green credentials by announcing the split would take place in an upcoming TV commercia...
...ig budget films like Indiana Jones 4 and the upcoming Transformers sequel can attest. While the Italian motorcycle maker MV Agusta has been making noise as it searches for a new owner, it has also apparently been hard at work getting its products the...
...ishi has an official explanation for its new tagline. Launching this summer in Japan, "Drive@earth" will be used by Mitsubishi in all markets. The tagline, which looks like an intern tacked it below the logo in Microsoft Word ten minutes ago, is mean...
...onspired to put the US truck market in a world of hurt. Ford has already postponed the launch of the all-new F-150 by two months, and when the truck goes on sale, the Blue Oval will be focusing its marketing efforts on the people that use their truck...
...both share: neither will be in Cobo Hall when the Detroit Auto Show opens in January. Joining the Stuttgart sportscar/SUV/SUS maker in skipping the show, Suzuki has said that they are pulling out for a slightly different reason. Whereas Porsche had s...
...big deal for Lincoln, and with 10,000 pre-orders already in the books, the Blue Oval's domestic luxury arm just may have a hit on its hands. To keep a steady flow of information to potential customers, Lincoln is planning a multimedia onslaught for p...
... the European Kia viral with the tennis-playing aliens? Strange, but definitely unforgettable. Yeah, well, forget them both. And forget all the other humorous ads Kia has created in the past, because the Korean automaker is getting serious with its a...